Knowing where to hit beats buying a bigger hammer
Wow Factor is an idea creation centre. We find the spot your competitors keep missing, then make your brand, product or event impossible to forget — live, on screen and online.
Tell us what you needA doctor who prescribes without a diagnosis is a quack.
Your competitors are screaming into the void, buying ads that fade, and wondering why the market ignores them. They are reacting. We are not.
We do not do what everybody else is doing. We examine what is missing, then invent ways to create Top Of Mind Recall that nobody else has discovered.
Technology advances. Markets swing. Tastes change. The one constant is human nature.
We harness it.
Most people want
- Help achieving their goals.
- The pain taken away.
- To stop doing what they shouldn't be doing, so they can do what they're good at.
So we
- Listen. We diagnose before we prescribe.
- Enlighten and entertain. We captivate the subconscious.
- Generate leads. We drive sales, not just "awareness".
- Make competitors unhappy. We take their market share.
The creative arsenal
We have the studio facilities and talent access to engineer dominance.
- Live events. Millions in growth generated for global brands including Toshiba and Cartier.
- On screen. TV campaigns building the profiles of Toyota (12 years) and ASIA Insurance (14 years).
- In the studio. High-fidelity audio and video hooks that act as mental anchors for your brand.
Trend radar
Most organisations react to change. We surf it.
We run deep demographic and trend analysis to find opportunities before they become obvious, and give public and private venues the roadmap to profit from shifting economic conditions and changing populations.
Talent and access
We don't just hire "presenters". We access icons: international figures from industry, entertainment and politics. Direct negotiation. Secure terms. Unforgettable results.
We negotiate Australian appearances with names as diverse as Joanna Lumley and John Forsyth. We represent specialist keynote talent such as CyberPsyOp, and a select roster of Australian live entertainment.
What clients say
"All the attendees were still raving about the evening and the performance days later."
"…communicated our corporate message with humour and 'made the night' for the conference goers."
"We have been very pleased with the energy and extra profile… injected into our TV advertising."
"He did magnificent preparation on a technical subject and he had… everyone entertained."
"…lots of laughs… His stream of one-liners about the financial and property industries kept the audience in constant giggles."
"…thank you for the wonderful job you did, entertaining at our centenary dinner. It was a great night."
Let's engineer your success
We treat a simple podcast pitch with the same diligence as a global TV commercial. But we don't guess. We calculate.
To begin, tell us three things:
- What do you want to accomplish?
- When do you need it? Timing is the game changer.
- What is your approximate budget?
Email Sandra McRae: info@WowFactor.com.au